DE MARCO MALE GROOMING
I recently worked as a lone photographer for De Marco Male Grooming, a barber and men’s grooming brand based on the south coast of England, as they launched a new line of products for men. Fabio, the owner, approached me to create a campaign that reflected the unique aesthetic of his shop—dark, moody, and concrete-textured, appealing to his discerning male clientele. Our aim was to capture this sophisticated tone, creating visuals that would look striking both online and in-store. For this project, I designed a set of campaign images that would run on social media, in Fabio’s shop window as a TV slideshow, and as a sleek banner on their website. The shoot involved a series of close-ups and product groupings, enabling Fabio to feature different items in his promotional posts. This project was a great opportunity to bring out the character of the brand through evocative, impactful images that resonate with a modern male audience.
