SONI LONDON
For Soni London, our approach to campaign photography is designed to capture the essence of each season and to highlight the unique qualities of every piece. For the spring-summer campaign, we took to the beach, using the bold, natural sunlight to create vibrant, striking images. This outdoor approach mirrors the way we use light in the studio, bringing out textures and fine details in each garment. The light creates a sense of movement and fluidity, allowing the clothing to come alive against the backdrop of nature.
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Brand: Soni London
Production: D2 Creative Productions
Photography: Samuel Geals
Model, Hair and Make Up, Styling: Sonia Lobodiuk
Agency: Body London, RM Model Management