YURI + YURI
Yuri & Yuri approached us with an idea for their AW collection, our goal was to transform their e-commerce and campaign visuals, setting them apart in a bold, fresh direction. The designer sought images that would not only showcase her pieces but truly elevate their perceived value by highlighting the premium materials and craftsmanship. In response, we designed a shoot that combined punchy, shadowy visuals to evoke a high-end, sophisticated feel. Our approach went beyond static imagery; we incorporated dynamic movement, capturing the clothing in motion to emphasise versatility and draw attention to the garments’ unique qualities. The result was an engaging visual experience that pulls viewers in, turning each image into a statement of quality and creativity. For brands aiming to revitalise their image or make their e-commerce content more compelling, our team’s approach with Yuri & Yuri is a prime example of how we can elevate a brand’s story through strategic, innovative photography.
-
Brand: Soni London
Production: D2 Creative Productions
Photography: Samuel Geals
Models, Hair and Make Up: Sonia Lobodiuk & Lynn Z
Styling: Sonia Lobodiuk
Agency: Body London
